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Wednesday, February 6, 2013

Chanel + Yves Delorme

Hi all,

My big projects of the year are finally over, here are a few images.

We were working in tandem.

For Chanel, we had to create an event.

A selection of Chanel clients are invited to spend an evening and night in a location kept secret until the last minute. The clients will get the opportunity to rediscover tweed in Scotland, where Gabrielle Chanel fi rst came across the precious material she would like and use so much.




The façade of the lounge refl ects the surrounding snow and mountains.
The building seems to melt into the landscape.

At nightfall, the two-way miror reveals the interior of the lounge from the outside.

A cocktail is served around a large fi replace.
Guest are invited to admire the intricacy and detail of the tweed-covered walls.
The curtains are pulled back to reveal the landscape : the invited find themselves on a frozen lake.

Scottish specialities are served, such as haddock, beef, shortcake and other dishes prepared with whisky...

The invited are ushered back to the terrace of the lounge for a whisky tasting. To their surprise, the lake comes alive...Iceskaters present former Chanel winter collections.

For Yves Delorme, a brand of bed and bath linen, we had to design their future stores.

The new stores highlight the know-how and quality of Yves Delorme products. It consists in defining a new way of selling and presenting their bedding and bath linens, but also convey the atmosphere of home.

Silhouettes in the shop window attract the passer-by.

All collections are presented in a central element so as to bring out the know-how and details of each item. Silhouettes and sounds remind us of home : a woman having a bath, a family having dinner, a couple preparing for bed...